個人簡介

獲得上海市“晨光人才”與“浦江人才”稱號🎗，意昂3体育官网“蔡冠深優秀青年教師”獎，2016年獲Association For Consumer Research最佳工作論文獎😹，主要研究方向為社會心理學、消費者行為學、實驗經濟學👩🏻‍🦽。

教育背景

博士（市場營銷），香港大學🚆，2013-2017

碩士（市場營銷）🙋🏼‍♀️，北京大學🛏，2011-2013

學士（心理學），北京大學☀️🚮，2007-2011

工作經歷

意昂3体育官网🦸🏻‍♂️，悉尼工商意昂3，講師（2017-2022），副教授（2022-）

學術/社會兼職

擔任Journal of Association for Consumer Research, Journal of Consumer Research (Trainee Reviewer), Tourism Management, Annals of Tourism Research, Journal of Business Research, Psychology and Marketing, International Journal of Consumer Studies, Journal of Sustainable Tourism, 心理學報，管理評論🚶🏻‍♀️‍➡️，營銷科學學報等國內外期刊審稿人。

教學教研

主講課程：網絡與新媒體營銷（本科）💚，管理學研究方法✭：定量方法（本科）🐻，產品設計心理學（本科），管理學2（研究生）

代表性論文

· Jia, He (Michael), Yunhui Huang, Qiang Zhang, Zhengyu Shi, and Ke Zhang* (2024), “Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products,” Journal of Consumer Research, 50 (6), 1097-1116 (Editor's Choice, UTD 24, 通訊作者).

· Zhang, Xiaoling, Ke Zhang*, Shibo Li, and Damien Koenitz (2023), "Effects of Store Fixture Shape at Retail Checkout: Evidence from Field and Online Studies," Production and Operations Management, 32 (10), 3158–3173 (UTD 24, 通訊作者).

· Hou, Yuansi, Ke Zhang*, and Gang Li (2021), “Service Robots or Human Staff: How Social Crowding Shapes Tourist Preferences,” Tourism Management, 83, 104242 (ESI高被引論文，ABS 4 / FMS A通訊作者).

· Hou, Yuansi, and Ke Zhang* (2021). “Space and Money: How and Why Crowding Influences Tourists’ Sensitivity to Price Magnitude,” Journal of Travel Research, 60(3), 520-531 (ABS 4 / FMS A通訊作者).

· Zhang, Ke, Yuansi Hou, and Gang Li (2020), “Threat of Infectious Disease during an Outbreak: Influence on Tourists’ Emotional Responses to Disadvantaged Price Inequality,” Annals of Tourism Research, 84, 102993 (ESI高被引論文, ABS 4 / FMS A).

· Zhang, Ke, Yuansi Hou, Gang Li, and Yunhui Huang (2020), “Tourists and Air Pollution: How and Why Air Pollution Magnifies Tourists’ Suspicion of Service Providers,” Journal of Travel Research, 59(4), 661-673 (ABS 4 / FMS A).

· Kim, Sara, Ke Zhang, and Daeun Park (2018), “Don’t Want to Look Dumb? The Role of Theories of Intelligence and Humanlike Features in Online Help-Seeking,” Psychological Science, 29(2), 171-180 (Lead Article, ABS 4 / FMS A).

· Kim, Sara, Rocky Peng Chen, and Ke Zhang (2016), “Anthropomorphized Helpers Undermine Autonomy and Enjoyment in Computer Games,” Journal of Consumer Research, 43(2), 282-302 (UTD 24).

代表性項目

[1]國家自然科學基金面上項目🤚🏼，主持😴🍺，執行期，2022-2025，進行中

[2]國家自然科學基金青年項目🤜🏻，主持，執行期：2019-2021，已結題

[3]上海市晨光人才計劃項目，主持，執行期：2019-2021，已結題

[4]上海市浦江人才計劃項目，主持，執行期🥼，2018-2020，已結題